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Awards and Accolades

Nissan introduces certified collision network consumer referral program

November 10, 2014
NASHVILLE, Tenn. - Nissan today announced major new enhancements to the Nissan Certified Collision Repair Network program, launching a consumer-focused referral initiative that ties Nissan vehicle owners with Nissan Certified Collision Repair Providers.

To enhance relationships between Certified Shops within the network and Nissan Owners, Nissan North America is launching the first of its kind On-Demand-Marketing (ODM) tool. The tool simplifies marketing for certified shops through a one-stop-shop process that grants them access to Nissan owners geographically. Now, Nissan Certified shops can send marketing messages via mailer or email promoting their certified shop location directly to Nissan owners. The new marketing tool helps Certified Shops build awareness in their market.

The Nissan Collision Repair Network combines Collision Shop Certification, consumer awareness and education elements, along with shop locators to ensure that Nissan customers can locate the Certified repairer wherever and whenever they might need one. This program assures that Certified collision shops have the right tools, equipment, training and facilities to repair Nissan vehicles to the company's exacting specifications for fit, finish, durability, safety and value.

"In some cases, Nissan customers have endured a collision repair experience - and the resulting repairs - that have been controlled by third parties who don't necessarily have the customer's best interests in mind," said Mark Zoba, Collision Parts Manager, Nissan North America. "Nissan values our customers and is willing to do whatever we can to enhance our customer's experience. With this program, Nissan is addressing this critical issue by assuring their vehicle drivers are able to select certified shops that are able to properly and safely repair Nissan and Infiniti vehicles."

Nissan has teamed up with Assured Performance, a non-profit consumer advocacy organization and the third-party administrator for OEM Certification-Recognition programs.

Working jointly with Assured Performance to determine certification practices, the Nissan Certified Repair Network program is ongoing with focus on identifying and completing certification of the best-in-class body shops across the U.S.

"Nissan's bold customer referral program is the ultimate payoff for shops who are willing to reinvest in their business and retool and train to ensure they are able to properly repair the new generation of vehicles being introduced by all of the major automakers," said Scott Biggs, CEO, Assured Performance. "This is a positive step for the entire industry. No business or person should be able to touch a vehicle if they are not equipped and trained to do it properly, and customers and insurance companies should not be paying for substandard work."

Nissan expands multi-year sponsorship of NBC's "The Voice" through partnership with Adam Levine

November 10, 2014
  • Maroon 5 frontman and coach on NBC's Emmy Award winning singing competition will premiere upcoming single in surprise automotive video on Nov. 18
  • New sponsorship program element adds the "Nissan Talent Drive" giving fans the opportunity to win tickets to "The Voice" finale in Los Angeles and a front-of-the-line auditions pass for a future season

NASHVILLE, Tenn. - Nissan North America, Inc. announced its new partnership with Adam Levine, lead singer of Maroon 5 and coach on NBC's Emmy Award winning "The Voice," today. The partnership marks an expansion of the automaker's existing multi-season sponsorship of "The Voice." New program elements include a series of on-air vignettes featuring Adam Levine and several season seven contestants in video segments.

The first vignette, debuting during the Nov. 18 episode of "The Voice," will feature Adam Levine giving viewers their first chance to hear a live rendition of "SUGAR" from the new Maroon 5 "V" album while in the middle of a unique driving experience that only Nissan's 545-horsepower supercar, the GT-R, can deliver. This vignette can also be viewed online at on Nov. 18. The remaining vignettes featuring season seven artists and a variety of Nissan products will air on Nov. 25 and Dec. 2.

"We are excited to work closely with Adam and the talented artists on this season of 'The Voice' to deliver new experiences for fans and our consumers," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. "Expanding on Nissan's partnership with NBC's 'The Voice' is yet another way the brand is reaching beyond traditional advertising and marketing programs to connect directly with our consumers."

As part of the expanded sponsorship, Nissan is also hosting the "Nissan Talent Drive" to give fans the opportunity to win a trip to "The Voice" finale in Los Angeles as well as a front-of-the-line auditions pass for a future season. Fans in Nashville (Nov. 11 at the historic Ryman Auditorium) and Los Angeles (Nov. 17-18 at the Universal CityWalk) will have the chance to sing in the backseat of a Nissan Rogue. The top three entries chosen by a panel of judges from Nissan and "The Voice" will be posted on from Dec. 1-5 for America to "turn their chair" and choose one ultimate winner. Facebook voters will be automatically entered to win a sweepstakes that will send one voter to "The Voice" finale as well.

In September, NBC Universal introduced Nissan as the exclusive automotive sponsor for the next three seasons of "The Voice."

NBC and Nissan's innovative partnership was created to drive excitement for "The Voice" fans through on-air custom content integrations, digital and social media activations and online at Nissan-sponsored elements include:

  • "The Voice Official App" powered by Nissan enhances the viewer experience across the show from the blind auditions, "Battles," "Knockouts," and all the way to the live playoffs, giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show. "The Voice Official App" is available on the App Store or by downloading on Google Play.
  • Official sponsorship of "The Voice Tailgate," a behind-the-scenes, pre-show social media event where fans will have the opportunity to interact on social media with artists, coaches, guest performers and other celebrities. Viewers, who log-in for the tailgate party, are rewarded with behind-the-scenes social content, including exclusive photos and video from The Voice.

Nissan named one of the best global brands for 2014

October 9, 2014
  • Nissan rises to 56th place in Interbrand study, up from 65th last year
  • Value of the Nissan brand increases by 23% to $7.623 billion

YOKOHAMA, Japan - Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 56, up from 65 in 2013. The study cited the strength of Nissan's financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company's brand health. The value of the Nissan brand was estimated at $7.623 billion, an increase from last year's estimated value of nearly $6.2 billion.

In June Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the Nissan LEAF, the world's best-selling 100% electric vehicle and making the company the global leader in Zero Emissions mobility.

"Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. "We are pleased to see a 23 percent increase in brand value from last year - nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011 - and recognition as a "top" riser in the study."

The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

The study noted Nissan's recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand's "Innovation and Excitement for Everyone" positioning. The company's leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.

Nissan Group become No.1 full-line manufacturer in EPA's annual fuel economy review

October 8, 2014
  • Nissan Group takes lead as most fuel efficient full-line automaker with largest year-over-year improvement among any automotive manufacturer
  • Lightweight engineering strategy, improved aerodynamics and efficient transmissions drive fuel economy improvements

NASHVILLE, Tenn. - Nissan Group is the most fuel efficient full-line automaker in the United States, according to the 2014 Environmental Protection Agency (EPA) "Trends" Report. Nissan's fleet-wide fuel economy rating of 26.2 combined1 mpg was highest among all full-line automakers in the annual report, which is the authoritative reference on new light-duty vehicle carbon dioxide emissions, fuel economy and powertrain technology trends in the United States.

Nissan's 26.2 combined mpg rating, based on 2013 model-year Nissan and Infiniti vehicles, marks a 2.1 combined mpg (8.7 percent) improvement over 2012 model-year Nissan and Infiniti vehicles, the largest year-over-year gain among all manufacturers. The 26.2 combined mpg mark is 4.4 percent more efficient than the No. 2 spot and exceeds the full-line automaker industry average (manufacturers offering vehicles for sale in every product segment) of 23.3 combined mpg by 12.4 percent.

As a full-line automobile manufacturer, Nissan sells passenger cars, SUVs, CUVs, mid-size and full-size pickup trucks, compact and full-size vans, a taxi, vehicles with V-8 engines, a 545-horsepower supercar, luxury hybrid vehicles, and a zero-emissions plug-in battery electric vehicle - a range of products to meet consumer needs across the full spectrum of product segments.2

"Reaching this point is a direct result of a dedicated company-wide effort to scrutinize every aspect of each new model to extract the most fuel efficiency possible," said Pierre Loing, vice president, Product Planning, Nissan North America. "Our engineers and designers have worked hard to get us here, and we look to continuously improve fuel efficiency of our models to face the challenges of future regulations while surpassing customer expectations."

The realization of this accomplishment came in part due to the introduction of three all-new fuel-efficient models for the 2013 model year - Altima, Pathfinder and Sentra. These models each brought a significant improvement in fuel efficiency to the marketplace compared to their predecessors. Average combined fuel economy for the 2013 Altima sedan improved 4 mpg or 14.8 percent. The most fuel-efficient 2013 Sentra model improved from 30 mpg to 34 mpg combined, or just over 13 percent compared to the model it replaced. The 2013 Pathfinder SUV saw the largest gains, with an almost 30-percent year-over-year improvement and a combined fuel economy of 22 mpg4.

Fuel economy improvements are attributed to several key engineering advancements such as reduced powertrain friction, improved aerodynamics and the use of efficient Xtronic transmissions. Nissan also employs an engineering lightweight strategy to all new models to significantly reduce vehicle curb weight - a key factor to improving fleet fuel economy. Nissan reduced the weight of the 2013 Nissan Pathfinder by 500 pounds, the 2013 Nissan Sentra by 150 pounds and 80 pounds for the 2013 Nissan Altima.

Nissan expects continued improvements in future model years. Next year's report will include the Rogue, which was completely redesigned for model year 2014 and achieves a capable combined average of 28 mpg - 3 mpg better than the model it replaced5. The trend will continue with future models like the all-new 2015 Murano and next-generation Maxima, as well as the upcoming all-new Titan full-size pickup truck. Murano features an ultra-low, sports-car-like .31 coefficient of drag, lower curb weight and efficiency improvements in its powertrain. Maxima and Titan will also feature improved efficiency without compromise to the customer.

1 2013 Model Year EPA Fuel Economy Estimate. Actual mileage may vary with driving conditions - use for comparison only.
2 Excluded from this report: cargo vehicles over 8,500 lbs. GVWR and passenger vehicles over 10,000 lbs. GVWR.
3 Table based on MY 2011 and MY 2012 data from 2013 Trends report and MY 2013 data from 2014 Trends report:
5 Compared to most fuel efficient MY 2013 Rogue, according to official EPA numbers. Visit for fuel economy estimates of MY 2013 and MY 2014 Rogue.


Nissan of Norfolk

1250 N Military Hwy
Directions Norfolk, VA 23502

  • Sales: (866) 505-8054
  • Service: (866) 413-1493
  • Parts: (757) 284-3140


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